Michel Harb
Founder/CEO
Michel Harb began his entrepreneurial journey in 1998 with the launch of Pico Production, an events company that quickly made its mark on the region’s creative scene. Driven by a vision to craft innovative experiences, he built a reputation for delivering bold, impactful work.
In 2012, Harb founded Black Rhino in Beirut, channeling his experience and global network into a collective that thrives on collaboration. Guided by his belief that the best ideas come from people with both talent and “big hearts,” he surrounded himself with creatives who share his passion for pushing boundaries.
Today, Harb’s international network of creative professionals continues to shape Black Rhino’s productions, bringing fresh perspectives and ensuring the company’s work stays cutting-edge, relevant, and inspiring.
Rolande Mady
Chief Financial Officer
Rolande is a highly skilled and versatile professional! With a background in auditing and a CFA from New York, Rolande brings valuable expertise to the role of CFO at Black Rhino.
Her attention to detail and passion for finance are essential assets for the company, contributing to strong relationships with both the team and suppliers.
Additionally, Rolande’s qualities as a great listener and problem solver enhance her leadership, making her an approachable and effective leader.
Michelle Ayoub
Regional Executive Producer
Michelle Ayoub has taken on the role of Regional Executive Producer at Black Rhino, where she continuously strives to enhance every project and ensure alignment with the company’s vision.
As a key member of the team, Michelle is known for her vibrant personality and social skills that foster a strong team culture. Her genuine love and respect for people create a lively atmosphere on set, making her absence felt.
With her professional yet approachable style, Michelle’s creative production approach has brought significant value to Black Rhino.
She is not just a regional EP; she embodies the spirit of Black Rhino as a partner and a true advocate for the company’s mission.
Karim El Chamaa
Senior Producer
In 2025, Karim rolled into Black Rhino as a producer, equal parts problem-solver, vibe curator, and professional fire-extinguisher (the metaphorical kind… mostly).
Armed with a solid background and a dangerously likable personality, he quickly became the guy everyone calls when things get tricky… or when they just want things done right the first time.
Karim doesn’t “deal” with problems, he outsmarts them. Calm under pressure, cool in chaos, and always three steps ahead, he’s the kind of creative operator who makes the impossible look suspiciously easy.
Add to that a genuinely positive energy, strong people skills, and a self-motivation level that probably runs on rocket fuel and you’ve got someone who doesn’t just deliver… he elevates the whole room while doing it.
NICOLAS SALIS
HEAD OF AI DEPARTMENT/DIRECTOR
Nicolas Salis is a self-taught artist, a multi-tooled creator who never stops experimenting new techniques, regularly shifting from editing to coloring, from green-screen VFX to elaborate CG, from virtual sets to full-AI videos, developing a wide palette of visual and narrative skills…
He spent decades on feature films and advertising, both as a confirmed online artist, a VFX supervisor and a director, earning recognition in major festivals for fiction works.
As an early AI-enthusiast, the most enjoyable with this medium, he believes, is the ability to combine deep creative knowledge with unlimited powers to bring almost instantly all kinds of visions to life, while remaining light on production.
Karen Rahme
Post-Producer
At Black Rhino, we are fortunate to have Karen leading our post-production department. With over 20 years of experience, she not only navigates complex projects but elevates them to new heights.
Karen's meticulous attention to detail means that no aspect is too small to escape her notice—whether it’s perfecting the smallest reflection on a car trunk or ensuring that soundscapes resonate beautifully.
Beyond her technical skills, Karen's passion for her role and her graceful approach to challenges foster a positive environment for the entire team. Her contributions are instrumental in achieving the high standards we strive for with every project.
Pauline Harb
Branding and Content
Pauline's exceptional chill and slow approach to life means she may often arrive late to team meetings, but she never misses a deadline. As the team's go-to person for handling social media, research, and branding, she brings a unique and refreshing perspective to both life and production. Her path may be one that her colleagues struggle to comprehend, but it's this distinct approach that sets her apart.
With a fantastic sense of humor and a knack for delivering sharp results, Pauline is a valuable asset to the team. Her ability to combine creativity with efficiency fosters a positive atmosphere, making her an inspiring presence for everyone she works with