Michel Harb
Founder/CEO
Michel Harb began his entrepreneurial journey in 1998 with the launch of Pico Production, an events company that quickly made its mark on the region’s creative scene. Driven by a vision to craft innovative experiences, he built a reputation for delivering bold, impactful work.
In 2012, Harb founded Black Rhino in Beirut, channeling his experience and global network into a collective that thrives on collaboration. Guided by his belief that the best ideas come from people with both talent and “big hearts,” he surrounded himself with creatives who share his passion for pushing boundaries.
Today, Harb’s international network of creative professionals continues to shape Black Rhino’s productions, bringing fresh perspectives and ensuring the company’s work stays cutting-edge, relevant, and inspiring.
Rolande Mady
Chief Financial Officer
Rolande is a highly skilled and versatile professional! With a background in auditing and a CFA from New York, Rolande brings valuable expertise to the role of CFO at Black Rhino.
Her attention to detail and passion for finance are essential assets for the company, contributing to strong relationships with both the team and suppliers.
Additionally, Rolande’s qualities as a great listener and problem solver enhance her leadership, making her an approachable and effective leader.
Michelle Ayoub
Regional Executive Producer
Michelle Ayoub has taken on the role of Regional Executive Producer at Black Rhino, where she continuously strives to enhance every project and ensure alignment with the company’s vision.
As a key member of the team, Michelle is known for her vibrant personality and social skills that foster a strong team culture. Her genuine love and respect for people create a lively atmosphere on set, making her absence felt.
With her professional yet approachable style, Michelle’s creative production approach has brought significant value to Black Rhino.
She is not just a regional EP; she embodies the spirit of Black Rhino as a partner and a true advocate for the company’s mission.
George Khabbaz
Senior Producer
In 2024, George joined Black Rhino as the executive producer in KSA, bringing with him a wealth of experience and a charismatic personality that has endeared him to many since his arrival in the city in 2019. His genuine service and strong work ethic have helped him cultivate a broad network of friends and clients. George’s distinctive approach to life may not always be immediately clear to everyone, but it is undeniably attractive, drawing people in and creating lasting connections. His commitment to authenticity and meticulous attention to detail is something all clients truly appreciate.
With George on board in KSA, the expansion of Black Rhino is sure to accelerate, becoming more innovative and dynamic. His presence in the company promises to elevate the team's performance there and strengthen even more their reputation in the industry.
Karen Rahme
Post-Producer
At Black Rhino, we are fortunate to have Karen leading our post-production department. With over 20 years of experience, she not only navigates complex projects but elevates them to new heights.
Karen's meticulous attention to detail means that no aspect is too small to escape her notice—whether it’s perfecting the smallest reflection on a car trunk or ensuring that soundscapes resonate beautifully.
Beyond her technical skills, Karen's passion for her role and her graceful approach to challenges foster a positive environment for the entire team. Her contributions are instrumental in achieving the high standards we strive for with every project.
Pauline Harb
Branding and Content
Pauline's exceptional chill and slow approach to life means she may often arrive late to team meetings, but she never misses a deadline. As the team's go-to person for handling social media, research, and branding, she brings a unique and refreshing perspective to both life and production. Her path may be one that her colleagues struggle to comprehend, but it's this distinct approach that sets her apart.
With a fantastic sense of humor and a knack for delivering sharp results, Pauline is a valuable asset to the team. Her ability to combine creativity with efficiency fosters a positive atmosphere, making her an inspiring presence for everyone she works with